Accor extended its heartfelt ALL Thanks To You to its valued business partners, as part of a now-annual event celebrating loyalty and collaboration.
In 2025, the ALL Thanks To You client appreciation weeks took place across 17 cities throughout the Asia Pacific.
In the Pacific, the week-long programmes in Sydney, Melbourne, and Auckland saw Accor’s national sales team join forces with approximately 75 participating hotels from Australia, New Zealand, Thailand and Singapore, spanning 18 of the Group’s brands with the largest ever sales force mobilisation across the Pacific to date.
The initiative included personalised sales calls and engaging events that brought clients from all key segments together, from Travel Management Companies and Online Agencies to corporates, entertainment, Meeting & Events, sport, airlines and beyond.
The engagements also featured three major evenings of appreciation at Sofitel Sydney Darling Harbour, Sofitel Melbourne on Collins, and Pullman Auckland Hotel and Apartments.
The client weeks also presented an opportunity for sales teams to reaffirm Accor’s commitment to its partners, sharing updates on new hotel developments, brand evolution, and sustainability milestones as part of the Group’s journey toward net zero by 2050.
Inspired moments
Each event was designed to shine a light on Accor’s leading brands through immersive experiences that celebrated the essence of each brand, all delivered with a spirit of hospitality and gratitude.
Each brand presented its own way of celebrating as follows:
- Pullman’s Mindful Moment: Art is in Pullman’s DNA, with guests invited to get creative with a city-themed colouring wall.
- Novotel’s Make Every Moment Count: A resort-style photo backdrop offering guests the chance to relax and take home a holiday-inspired photo keepsake.
- Mövenpick’s Sweet Moment: A decadent chocolate station to capture the indulgent spirit of the Mövenpick brand.
- ibis’ Playful Moment: The ibis Lounge brings the brand’s energetic spirit to life with DJs, saxophonists and entertainers in a vibrant, music-filled setting.
Accor Pacific chief operating officer Adrian Williams said of these events: “Expressing our appreciation to our valued clients and partners is one of the most important moments in our year. It is the perfect opportunity to pause and say thank you for the trust and partnership that helps us thrive. We are incredibly proud of the momentum that we are building across the Pacific and beyond, and these weeks are all about celebrating that, together.”
