WTM London 2025 is well on the way to becoming the largest and most influential edition in its 45-year history.
This surge in growth is primarily driven by surging global demand in travel, as well as the ongoing expansion of Excel London.
Scheduled to run from 4th to 6th November this year, WTM London 2025 builds on the success of its 2024 run wherein there was an 11 percent increase on qualified buyers leading to more than 34,000 meetings throughout the event's duration.
The 2024 also saw the launch of the Capital Hall and Auditorium level at Excel London, marking a major capacity boost, welcoming more exhibitors and elevating the visitor experience.
Now, with an additional 25,000 m² being introduced in 2025, an expansion of around 25 percent, WTM London 2025 is poised to grow once more, with increased space, enhanced content, and deeper high-level engagement.
Expansion makes all the difference
The expansion allows WTM London to introduce WTM Trend Fest, a brand-new cultural programme spotlighting immersive global experiences from across the globe.
Expanding on the event's commitment to leading travel trends, WTM Trend Fest offers exhibitors the chance to showcase activations on a new cultural stage.
With themes spanning wellness, pop culture, gastronomy, sport, and adventure, opportunities include live performances, sponsorship, themed activations, and daily presentations.
Last year, more than 4,000 exhibitors took part in WTM London 2024, up eight percent from attendance in 2023, covering everything from destinations and experiences to transport, accommodation, and tech solutions.
Even now, early indicators suggest that the 2025 run is in for record-breaking growth.
Continuing to elevate the exhibitor experience, WTM London will debut its live TV channel next year, WTM TV, designed to educate, engage, and connect audiences.
With guaranteed visibility across the venue and online, WTM TV offers partners and attendees with a new level of insight and access to the show.
Expansion at the policy level
The event’s influence continues to expand at the policy level, drawing over 50 Tourism Ministers in 2024, a 12 percent increase from the previous year.
The 2025 Ministers’ Summit at WTM, held in association with UN Tourism and the World Travel & Tourism Council (WTTC), will showcase its most impactful lineup to date.
Indeed, organisers are already forecasting even greater participation in 2025.
Meet the new showrunner
The show this year will be led by newly appointed event director Chris Carter-Chapman who brings strong ambitions to work with industry partners and attendees to help further cement WTM London’s position as the most influential travel event in the world.
Carter-Chapman said: “Although we’re still early in the planning and promotion cycle, all indicators suggest WTM London 2025 will be a landmark edition—already tracking significantly ahead of 2024. With the next phase of Excel London’s expansion underway, we’re unlocking unprecedented opportunities for exhibitors, content, and visitor experiences at a scale never seen before.”
He added that the event’s partnership with Excel London is central to WTM London’s ability to grow and innovate.
As Carter-Chapman put it: “Together, we’re creating a dynamic platform that reinforces the Capital’s status as the epicentre of global travel and tourism dialogue. WTM London is proud of its legacy, but we’re firmly focused on the future. We’re evolving faster than ever before to meet the expectations of a global audience, and 2025 will set a bold new benchmark for what this event can deliver.”
