The Korea Tourism Organization (KTO) India and Prasuma (Ample Foods Pvt. Ltd.) have announced a strategic collaboration to celebrate the fusion of Korean food and travel. The partnership introduces Indian consumers to the authentic taste of Korea through Prasuma’s newly launched Korean Fried Chicken & Fried Potato Range, while also inspiring them to discover Korea as a travel destination.
Running from 18 September to 20 October 2025, the campaign offers Indian consumers the opportunity to win one of five exclusive travel packages to Seoul, combining the excitement of Korean cuisine with the chance to experience Korea in person. To participate, consumers simply need to purchase any Prasuma product on Blinkit and complete a participation form available on the Prasuma website.
Each of the five winners will enjoy a 4-night, 5-day Seoul experience, including round-trip flights from major Indian cities, hotel stay with breakfast, airport transfers, and curated sightseeing tours. Winners will travel between 1 November and 15 December 2025, with KTO India assisting them in preparing for their Korea journey.
Commenting on the collaboration, Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization (KTO), said: "Korea’s rich culture and experiences have always captivated people around the world. Through this campaign, we are excited to give Indian consumers a taste of Korea while inspiring them to explore the country in person. We hope this initiative encourages travellers to discover Korea’s culture, cuisine, and vibrant destinations firsthand."
Lisa Suwal, Co-founder & CEO, Prasuma, commented on the partnership, saying, "At Prasuma, we've always believed that food is an experience that connects cultures. With our new Korean range, we're bringing the taste of South Korea right to our consumers’ homes. Through this collaboration, a little bit of Korea reaches every plate, and for a few lucky customers, their love for Korean flavours will turn into a real journey to Korea."
The winners will be selected through a randomized draw, ensuring a fair and transparent process. Prizes are non-transferable and non-redeemable for cash.
