Aerial view of old fisherman boats in the river Krishna, in the state of Andhra Pradesh, India. High angle, beautiful sea, and tourists boats
India continues to be one of the world’s most exciting travel markets, both as a growing source of outbound travellers and as a compelling destination. Agoda search data shows robust growth across domestic and international segments, driven by a combination of factors: improved air connectivity, policy shifts such as visa relaxations, and ongoing investment in tourism infrastructure.
Using data based on search data between January to May 2025, compared to the same period in 2024, on the Andhra Pradesh market Gaurav Malik, Country Director India, Sri Lanka, and Nepal at Agoda, shared: “Andhra Pradesh is well-placed to tap into these broader growth trends. While international inbound travel to the state is still developing compared to other states, Agoda data shows a 13% increase in international accommodation searches to Andhra Pradesh between January and May 2025, compared to 2024. Much of this demand is driven by interest from the United States, Malaysia, and Singapore, accounting for 50% of all inbound searches. Notably, the United States remained as the top source market in both years, while Andhra Pradesh’s appeal broadened in 2025 with Taiwan entering the top five - overtaking the United Kingdom. Japan also emerged as a standout growth market, with searches nearly doubling year-on-year. This growth underscores the state’s rising visibility and attractiveness among new international traveller segments."
Gaurav Malik
"In terms of traveller behavior, we’re seeing trends where visitors to Andhra Pradesh are opting for shorter trips, often for quick getaways or business travel, compared to other destinations across India. However, the growing diversity of international interest suggests that the state is an emerging destination for international holidays and is on the radar globally. As the state continues to invest in spiritual, heritage, and cultural tourism, there is a real opportunity to evolve beyond shorter local visits and attract a broader mix of travelers."
"Government initiatives such as the Ude Desh ka Aam Naagrik (UDAN) scheme will play a crucial role in unlocking Andhra Pradesh’s potential given we are seeing increased interest in emerging destinations across India. For hoteliers, this presents a timely opportunity to align with evolving traveller expectations, whether by enhancing discoverability through digital platforms, offering culturally resonant experiences, or catering to shorter stays with flexible booking options. As interest grows, such efforts can help capture demand and elevate the state’s profile as a must-visit destination and become a standout choice for travellers.”
