The Tourism Authority of Thailand (TAT) kicked 2026 off with the announcement that global superstar Lalisa “LISA” Manobal is the new face of its long-running Amazing Thailand campaign.
The tourism board released a teaser for its Feel All The Feelings TV commercial, the first to feature LISA as campaign ambassador.
The ad shows off Thailand's renewed beauty and unique identity as reflected through LISA's perspective, inviting global travellers to experience the full spectrum of emotions the country has to offer.
Indeed, through LISA’s eyes, Thailand is more than a mere destination: it is a place rich with stories of beauty, excitement, enjoyment, and happiness found at each location.
Where everyone is welcome
Everyone is more than welcome to join in the anticipation and experience for themselves previously unknown Thai destinations now recognized as Quality Destinations.
In this context, LISA acts as a pathfinder on a journey towards embracing an entirely new travel experience.
The full version of the Feel All The Feelings film is scheduled for release via a launch event on 28th of January.and may subsequently be viewed through official Amazing Thailand channels online.
