Thailand’s Ministry of Tourism and Sports launched a new three-video series showcasing the country’s travel safety and assistance on Wednesday, 14th January.
The initiative aims to strengthen traveller confidence through relatable, real-life situations.
The short-form videos highlight how the Tourist Assistance Center and Tourism and Sports Volunteers support visitors when unexpected challenges arise, from finding their way in unfamiliar surroundings to recovering misplaced belongings and receiving timely help when it matters most.
The three-video series is being rolled out sequentially across digital platforms, forming part of the Ministry of Tourism and Sports’ ongoing efforts to enhance travel confidence, safety awareness, and positive perceptions of Thailand as a welcoming and secure destination for global travellers.
Everyday moments
Presented through human, everyday moments and voices from travellers of different nationalities, the series reflects Thailand’s long-standing reputation for warmth, care, and hospitality.
Developed for international audiences and digital platforms, the initiative reinforces Thailand’s readiness to support travellers throughout their journey, ensuring peace of mind alongside memorable travel experiences.
The videos underline the role of the Tourist Assistance Center as a reliable point of contact, available to assist visitors wherever they travel in the country.
