Urban Air Adventure Park, a leader in indoor adventure parks and part of Unleashed Brands, is expanding into Oregon with a new franchise agreement. The park, scheduled to open in Salem in May 2026, will offer a variety of attractions aimed at providing family-friendly entertainment. Drew and Betty Thomas, who bring extensive experience from the telecommunications and insurance industries, are the franchisees behind this venture.
Mandy Dowson, Group President of Urban Air Adventure Park, expressed enthusiasm about the expansion, stating, "Expanding into Oregon marks an exciting milestone for us as we continue to grow our brand in the Pacific Northwest and create new opportunities for franchise owners and communities."
Oregon's recent surge in business formation, with a 57.4% increase in start-up activity in 2025, makes it an attractive location for new ventures. Urban Air plans to capitalise on this growth by further expanding in the state. The Salem park will feature over 20 attractions, including ropes courses, an indoor zipline, laser tag, and electric go-karting, along with a fast-casual café.
Urban Air Adventure Park has been recognised as the top entertainment franchise in Entrepreneur Magazine's Annual Franchise 500 list. With over 400 parks either open or under development, the brand continues to lead the family entertainment industry through innovation and expansion.
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