Picture: Screen GrabThe International Mediterranean Tourism Market (IMTM) 2026 is set to take place on 3–4 February at Expo Tel Aviv, bringing together key figures from Israel and the global tourism industry. This prominent event will showcase leading travel destinations, cutting-edge tourism technologies, and emerging industry trends, whilst also hosting international travel journalists courtesy of Israel's Ministry of Tourism.
IMTM 2026 aims to foster professional dialogue and international collaboration within the tourism sector. The exhibition will serve as a platform for strengthening partnerships and staying informed about the latest developments in tourism. Notably, this year's event will introduce the Next Generation Tourism Hackathon, a first for IMTM. Organised in partnership with the Israel Association of Tour Organisers and the Fattal Hotel Group, the hackathon will focus on creating innovative, tech-driven solutions tailored for Generation Z travellers.
The event underscores Israel's position as a forward-thinking tourism destination and a hub for innovation and international cooperation. By highlighting new ideas and technologies, IMTM 2026 seeks to shape the future of tourism and enhance Israel's role as a regional leader in the industry.
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