Gold Crest Holidays confirmed it stopped trading with immediate effect on January 23, 2026, and has entered voluntary liquidation. The family-owned coach tour operator, which specialised in trips to destinations like Disneyland Paris, European city breaks, and major sporting events, cited a combination of financial pressures behind the closure.
Customers accessing the company's website are met with the following message: 'After more than 30 years of creating unforgettable holidays, we are deeply saddened to announce that Gold Crest Holidays has ceased trading with immediate effect and has taken steps to enter voluntary liquidation.
'This difficult decision follows the severe impact of the COVID-19 pandemic, strategic changes in key partner arrangements that adversely affected our business, and a challenging trading environment with significantly rising costs.
'We are immensely grateful to our loyal customers, travel agents, suppliers, and dedicated staff for your support over the years. We are truly sorry we can no longer continue.'
Gold Crest Holidays, which also operated under the names Advent, Advent Tours and Overseas Dream Weddings, has stated that all future departures are cancelled and that ABTA will manage refunds.
