The company was lauded for its cross-channel brand campaign “Best of Europe” and intuitive online platform.
Europcar Australia and New Zealand took home two accolades at the TDM Travel Trade Excellence Awards 2025 - Asia, winning Advertising Campaign of the Year - Australia and Car Rental of the Year - Australia.
‘Best of Europe’
With evolving travel habits and a growing appreciation for domestic experiences, Europcar identified an opportunity to bring the essence of Europe to people’s own backyards. This inspired the launch of the brand campaign ‘Best of Europe.’
Unlike typical destination marketing, the campaign reimagined iconic European experiences, from gastronomy and architecture to scenic road trips through Australian and New Zealand locations. No passport required.
The multi-channel campaign spanned out-of-home (OOH), Connected TV, digital, and social media. OOH drove strong brand awareness with approximately 300 placements across Australia and New Zealand. Premium video environments such as 9Now and Samsung TV delivered Europcar’s message to travel-intent audiences, whilst display retargeting drove performance and conversions.
Europcar also partnered with Urban List and Secondz, creating visual and social-first content that was shareable and saveable. The “Parallel Paradise” digital hub, developed in partnership with Urban List, featured 34 immersive stories and videos. The collaboration with Secondz delivered nine Reels and interviews designed to engage digitally native audiences.
The campaign delivered outstanding results across every channel. OOH impressions exceeded 150% of target with 3.8 million plays. Content partnerships drove over 1 million video views and display media generated almost 10 million impressions.
The Best of Europe campaign didn’t just advertise car rentals; it inspired exploration and nostalgia. This positioned Europcar as the passport to European-style experiences, right at home.
Seamless booking, flexibility, and transparency
Europcar.com.au has combined digital booking, flexible rental options, and transparent pricing to deliver a customer-first experience. It uses an intuitive online platform where customers can browse real-time vehicle availability and make secure payments.
Europcar provides an effortless booking process from the moment a customer visits the website. From prepaid bookings that lock in discounted rates to flexible rental options such as myEuropcar subscriptions, long-term rentals, and easy extensions, customers can tailor their rental to suit personal or business needs. Corporate clients also benefit from Europcar.Biz – a 24/7 business portal offering instant booking confirmation, live tracking, and simplified administration.
Through a single online platform, customers gain access to a wide selection of reliable vehicles equipped with advanced safety and technology features. The website also highlights hybrid and electric vehicles, supported by smart tools providing range insights, charging access, and emissions data.
Europcar sets itself apart with exceptional customer care, clear coverage options and its Privilege For You loyalty programme. Members enjoy priority service, discounted rentals year-round and surprise rewards, providing more value with every rental.
By consistently putting customers first, Europcar continues to set the benchmark for smarter, faster, and more flexible mobility solutions.
TDM Travel Trade Excellence Awards - Asia is a premier awards programme presented by Travel Daily Media. It seeks to honour the pinnacle of excellence in Asia's travel industry, covering the best hotels, airports, cruise lines, tour operators, travel agencies, booking platforms, and travel technology.
The TDM Travel Trade Excellence Awards 2025 - Asia is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more information on the awards programme, you may contact Danica Avila at (+65) 3158 1386 or danica@traveldailymedia.com.
