VIVA Cruises, a European river cruise specialist, has solidified its commitment to the Irish travel market by joining the Irish Travel Agents Association (ITAA). This strategic move follows a successful week in Dublin, where VIVA Cruises participated in the ITAA Awards and the Holiday World Show, engaging with both trade partners and consumers.
The company's premium offerings, often likened to 'boutique hotels on water', have resonated well with Irish consumers, who are increasingly interested in river cruising as an alternative to traditional short-haul holidays. Michelle Daniels, Country Manager for the UK, Ireland, Australia, and New Zealand, stated, "We felt it was an important step in our growth strategy to become a member of the ITAA. Being part of such a respected and established organisation reinforces our dedication and commitment to supporting the Irish travel trade."
The brand's presence in Ireland, which began in late 2024, has already garnered significant attention. Trade partners have shown enthusiasm for VIVA Cruises' flexible products and all-inclusive premium offerings, with particular interest in short break taster cruises and culturally rich itineraries across Europe, including popular destinations like the Douro and the Danube.
Clare Dunne, CEO of the ITAA, welcomed VIVA Cruises, highlighting their reputation for innovation and quality. As VIVA Cruises aims to deepen its collaboration with Irish agencies throughout 2026, it plans to offer educational opportunities, trade training, and dedicated support to expand its footprint in the Irish market
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