Emirates has unveiled a new advertising campaign featuring Indian cricket sensation Suryakumar Yadav, set to debut ahead of the ICC Men's T20 World Cup. Known for his fearless and unconventional batting style, Yadav has become a prominent figure in cricket, earning the ICC's number one T20 ranking. The campaign highlights his distinctive play in a stadium filled with fans, symbolising the start of the tournament.
For nearly 30 years, Emirates has been a consistent presence in world cricket, supporting major ICC tournaments and featuring on the kits of umpires and referees. The airline's commitment to the sport is further demonstrated by offering live match coverage on its ice entertainment system during the World Cup.
Suryakumar Yadav expressed his excitement about the collaboration, stating, "Cricket at the highest level is about preparation, adaptability, and the ability to perform under pressure. Emirates represents those same values in everything it does." Boutros Boutros, Emirates Executive Vice President for Corporate Communications, Marketing & Brand, added, "Through this latest ad campaign, we aim to connect with fans and share in our passion for the sport."
Emirates' longstanding association with the ICC includes sponsorship of the ICC Men's and Women's Cricket World Cups, T20 World Cups, and the World Test Championship. The airline also sponsors the Elite and International Panels of ICC Umpires and Match Referees, further cementing its role as a global partner in cricket
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