The Department of International Trade Promotion (DITP) hosted Thai Night Hong Kong 2026 on 18 March at the JW Marriott Hong Kong, aiming to enhance business networking and collaboration between Thai entrepreneurs and global partners in the entertainment industry. The event attracted over 517 participants, including investors, content creators, and media representatives.

Presided over by Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi, the event underscored Thailand's commitment to promoting its film and entertainment industry on the international stage. Held alongside the Hong Kong International Film & TV Market (FILMART) 2026, Thai Night celebrated the achievements of Thailand's entertainment sector and showcased the capabilities of its content creators to a global audience.

This year's theme, "Reimagining Thailand," highlighted the country's strengths as a creative hub, boasting skilled talent, diverse filming locations, and advanced production standards. The vibrant event featured live performances by Thai artists, blending contemporary storytelling with cultural identity, which left a lasting impression on international attendees.

The successful organisation of Thai Night Hong Kong 2026 reflects the growing international interest in Thailand's entertainment industry and its potential as a key player in the global content landscape. The event provided a crucial platform for Thai entrepreneurs to expand their market reach and forge sustainable partnerships with international stakeholders

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