Virgin Atlantic has announced an expansion of its flight schedule between London Heathrow Airport and Montego Bay, Jamaica, for the summer of 2026. From 1 June to 24 October, the airline will increase its service from four flights per week to daily flights, adding 15,480 seats to meet the growing demand from UK travellers.
The Jamaica Tourist Board (JTB) has welcomed this development, highlighting the UK's importance as a key source market. Jamaica's Minister of Tourism, Edmund Bartlett, expressed optimism about the increased airlift's role in driving the country's continued recovery and growth. "The UK remains one of our most important source markets, and this increased airlift will be instrumental in driving our continued recovery and growth," he stated.
Donovan White, Director of Tourism, noted that the expansion aligns with Jamaica's growth strategy for the region, reflecting Virgin Atlantic's confidence in the destination's appeal among British holidaymakers. The additional flights are expected to boost visitor numbers significantly, with travel agents and tour operators already experiencing a surge in bookings for the first quarter of 2026.
The JTB plans to collaborate with Virgin Atlantic on joint marketing and trade engagement initiatives to maximise awareness and drive bookings throughout the summer. This move underscores a strong commitment to Jamaica's tourism sector, ensuring the island remains a top choice for British travellers
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