Cruise tourism is making significant contributions to the global economy and local communities, according to a new report by the World Travel & Tourism Council (WTTC). The "Cruising for Impact" report highlights that the industry supported 1.8 million jobs and generated $199 billion in economic output in 2024. It underscores the sector's role in driving long-term value in coastal and port destinations worldwide.
The report reveals that over 60% of cruise passengers return to destinations they first discover via cruise, indicating sustained tourism demand and benefits for local communities. The integration of cruise tourism with local economies is evident, with over 1.4 million jobs supported onshore. For every 20 cruise passengers, one full-time job is created, linking visitor demand directly to livelihoods.
WTTC's research shows $93 billion in direct cruise-related spending, much of which supports local businesses and tourism micro-economies. The report outlines seven pillars through which cruise tourism contributes to positive social outcomes, including job creation, skills development, and cultural preservation.
Gloria Guevara, President & CEO of WTTC, stated, "Cruise tourism brings real and lasting positive benefits to communities around the world. This report highlights the powerful positive impact of cruise tourism, showing how it connects people, supports livelihoods, and creates shared value for destinations."
With cruise passenger capacity projected to grow by 19% between 2022 and 2028, the sector is poised to play an even greater role in supporting communities globally. The WTTC emphasises the importance of integrating cruise tourism into national development strategies to ensure sustainable growth and long-term social value
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