The AHLA Foundation's flagship event, FORWARD/26, returned to Atlanta this week, drawing over 1,000 hospitality professionals for two days of leadership programming at the Signia by Hilton. The sold-out event focused on advancing women in hospitality and strengthening leadership pipelines through bold conversations and practical insights.
The event featured more than 50 speakers, including industry executives and notable figures such as Bobbi Brown, Chief Creative Officer at Jones Road Beauty, and Tiera Kennedy, a singer-songwriter. Sessions covered a range of topics, from negotiating successfully as a woman to discussions on hotel ownership by female leaders.
Kevin Carey, President and CEO of the AHLA Foundation, emphasised the event's role in empowering women, stating, “FORWARD/26 was designed to turn intention into action, giving women across the industry the tools, access, and networks they need to lead with confidence.”
The foundation also honoured leaders advancing women in the field. Sarai Jacko of Fairmont Hotels & Resorts received the Paving the Way Award, whilst Justin Knight, CEO of Apple Hospitality REIT, was named the inaugural Ally of the Year. These awards recognise individuals who create opportunities and champion inclusion within the industry.
The event's Community Hub provided attendees with networking opportunities and skill development sessions, reinforcing the theme of influence. The AHLA Foundation continues to address the underrepresentation of women in executive roles through initiatives like FORWARD.
FORWARD/26 was sponsored by American Express, Ecolab, and Hilton, among others. The next event, FORWARD/27, is scheduled for 5–7 May 2027 in Washington, D.C
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