Visit County Durham's ‘Next Stop, Durham’ campaign is gaining traction, positioning the county as a prime destination for group travel. Situated on the popular tourist route between London, York, and Edinburgh, Durham is leveraging its strategic location to attract more visitors. The campaign is spearheaded by the county’s Destination Management Organisation and Durham County Council’s tourism service, aiming to inspire both consumers and the travel trade to explore this burgeoning destination.
Durham offers a compelling mix of iconic attractions, quality accommodation, and excellent coach access, making it ideal for group travel. The county has recently seen significant investment in its group-friendly offerings, including the upcoming launch of Kynren: The Storied Lands, the UK's first live-action show park, set to open this summer. With three Coach Friendly Accreditations from the Confederation of Passenger Transport, Durham stands out as a welcoming destination for coach travel.
The campaign's success is evident, having reached over 18 million people last year and contributing an estimated $200m (£165m) in visitor spend. Duncan Peake, Chair of Visit County Durham, highlighted the county's exceptional mix of attractions and hospitality, making it easy to create engaging itineraries. Cllr Karen Allison emphasised the campaign's role in showcasing Durham's strengths to the travel trade.
Delivered through national media partnerships and digital marketing, the campaign encourages operators to include Durham in their itineraries. Travel trade professionals can access resources and planning support on the Discover Durham website
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