tourism promotion
International visitor arrivals climb as Macao pivots to family-centric attractions
Beyond MICE, the country is also developing other aspects of its tourism sector under an initiative referred to as Tourism+, an all-encompassing programme that puts Macao on the map as a prime destination for just about every traveller.
Philippines ramps up strategies and infrastructure as global sports tourism sector hits $707 billion
Sports tourism could prove to be a financial boon to the country as the global sports tourism sector is currently worth USS707.29 billion as of end-2025 and is set to grow at a rate of 11.79 percent per annum between now and 2034.
Tourism boards pivot to authentic content as viral marketing risks backfire
Travel Daily Media takes a closer look at why virality matters in tourism marketing: as today’s generation is extremely visual when it comes to advertising and promotions.
Asian nations bet on gastronomic tourism as global travel shifts away from West Asia
Gastronomy has always played a major role in global tourism, especially as food serves as a gateway into different cultures, literally giving travellers a taste of local custom and tradition.
TAT successfully hosts Amazing Thailand networking event at ITB Berlin
The Tourism Authority of Thailand (TAT) hosted the Amazing Thailand Networking Event at ITB Berlin 2026 on Wednesday, 4th March.
Philippines generates significant sales leads at 2026 Salon de la Plongée Sous-Marine
The Philippines generated over PHP80 million in sales leads during its stint at last month’s Salon de la Plongée Sous-Marine in Paris.
TAT invites travellers to Feel All the Feelings with Lalisa “LISA” Manobal
The Tourism Authority of Thailand (TAT) formally introduced global star Lalisa “LISA” Manobal as the new ambassador for Amazing Thailand.
TAT puts best foot forward at FITUR 2026 in Madrid
The Tourism Authority of Thailand (TAT) brought a delegation of Thai tourism operators to the recently concluded Feria Internacional de Turismo (FITUR) 2026 in Madrid, Spain.
Thailand retains global appeal as Amazing 5 strategy shifts from mass tourism to quality tourism
In the context of global tourism, Thailand comes up as a prime example of how promotion and implementation can be interwoven to produce exceptional results.
Tourism Malaysia casts spotlight on Sabah at Vietnam networking event
In an effort to strengthen the promotion of Sabah in the Vietnamese market, Malaysian tourism officials staged the Sabah Tourism Destination & B2B Forum in Ho Chi Minh City on Monday, 12th January.
Global star LISA is the newest brand ambassador for the Amazing Thailand campaign
The Tourism Authority of Thailand (TAT) kicked 2026 off with the announcement that global superstar Lalisa “LISA” Manobal is the new face of its long-running Amazing Thailand campaign.
Urban exploration in Asia: Can cities drive foreign arrivals in 2026?
One of the key trends many travel professionals are keeping an eye on this year is that of urban exploration (urbex), particularly throughout Asia.
Thai celeb Mean Phiravich to lead Trusted Thailand’s Thailand Co–Creator initiative
The Tourism Authority of Thailand (TAT) announced the appointment of prominent Thai actor, model, and celebrity Mean Phiravich Attachitsataporn to lead the Thailand Co-Creator initiative under the Trusted Thailand framework late on Thursday, 8th January.
Philippines misses tourism goals as high airfares and poor infrastructure drive travelers elsewhere
In September 2025, the Philippines’ Department of Tourism boldly forecast earnings of over US$45 billion by the end of the year, along with the ambitious target of 8.4 million foreign arrivals.
TAT’s Chiravadee Khunsub presents Thailand’s tourism agenda for 2026
Chiravadee Khunsub, deputy-governor for international marketing in Europe, the Americas, Middle East, and Africa at the Tourism Authority of Thailand
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