What to expect at ITE HCMC 2026
ITE HCMC 2026 returns from 27–29 August 2026 at the Saigon Exhibition and Convention Center (SECC), marking the 20th edition of Vietnam’s leading international travel trade event.
Recognized as Asia’s Best MICE Tradeshow, ITE HCMC brings together tourism authorities, destinations, travel businesses, airlines, hotels, MICE suppliers, technology providers, media, and selected international buyers to create high-value business connections across Vietnam, the Mekong region, and global source markets.
Under the theme “Vibrant Connections – Global Destinations”, ITE HCMC 2026 is expected to welcome over 520 exhibiting companies and brands, 260 high-level hosted buyers from more than 30 countries and territories, and 28,000+ visitors over three dynamic days.
- Event Date & TimeITE HCMC 2026 – Exhibition Visit Schedule
27 – 29 August 2026 | Saigon Exhibition and Convention Center (SECC)Thursday, 27 August 2026
10:00 – 16:00
Open to hosted buyers, exhibition pass holders, or trade visitors (businesses in the tourism industry and related sectors) with an official invitation to the exhibition.
16:00 – 18:00
Open to the general public.
Note: The exhibition will not yet be open to registered trade visitors on 27 August. If you do not have an official invitation, please visit from the afternoon of 28 August onwards.Friday, 28 August 2026
09:00 – 12:00
Open to hosted buyers, exhibition pass holders, or trade visitors (businesses in the tourism industry and related sectors) with an official invitation to the exhibition.
12:00 – 16:00
Open to trade visitors.
16:00 – 18:00
Open to the general public.Saturday, 29 August 2026
09:00 – 18:00
Open to the general public (B2C). - Exhibition &Conference VenueSaigon Exhibition & Convention Center (SECC)
Ho Chi Minh City, Vietnam - Registration AreaEntrance, Ground Floor
- Exhibit Area9,400 SQM
- Endorsed by• Ministry of Culture, Sports & Tourism, Vietnam
• People’s Committee of Ho Chi Minh City - Organized by• Vietnam National Authority of Tourism
• Ho Chi Minh City Department of Tourism
• C.I.S Vietnam Advertising & Exhibition JSC
Who Should Attend?
Marking its 20-year journey, ITE HCMC has established itself as Asia’s leading international B2B travel trade event and the largest tourism platform in Vietnam and the Mekong Subregion. ITE HCMC 2026 will serve as a bridge between over 520 domestic and international businesses and about 260 carefully selected high-level hosted buyers, to promote the domestic and international tourism industry.
The Hosted Buyer Program is designed for senior product managers, travel planners, MICE specialists, luxury travel professionals, corporate travel buyers, and special-interest travel trade professionals with the potential to bring inbound visitors to Vietnam and the Mekong region.
BUYER PROFILE
- MICE & Event Travel Sector
- MICE Organizations
- Incentive Travel Houses
- Meeting Planners
- Travel Agencies & Tour Operators
- Travel Agencies
- Tour Operators
- Online Travel Agencies (OTAs)
- FIT (Free Independent Travelers) and GIT (Group Inclusive Tour) Organizers
- Tourism Investors & Managers
- Tourism Investors
- Corporate Travel Managers
Why Attend?
Opportunities to Expand International Partnerships
- Connect with strategic partners at exclusive networking events
- Join pre-scheduled B2B meetings with high-quality exhibitors
- Expand your network, stay updated on trends, and find potential collaborators
Exclusive Benefits for Selected International Buyers
- Complimentary round-trip airfare (economy class, designated routes)
- 4-night stay at a 4–5 star hotel with full-board meals
- Airport pickup and ground transportation throughout the event
Engaging Networking Activities
- Dedicated volunteer support for the entire program
- Invitations to welcome receptions, “Vietnam Night” gala, business luncheons, Tourism Night & more
Explore Vietnam’s Culture & Tourism Potential
- Join curated post-event destination tours
- Gain firsthand market insights and connect with local businesses and investors
