Traveller support services led by specialised human agents outperform AI-based systems by up to 21%, according to 247 Travel Partner Desk (247 tpd). The company, which operates exclusively in the tourism sector, highlights that more than 50% of human-led operations achieve over 90% compliance, with some reaching 100%, compared to 69% in AI-driven setups. This compliance rate increases to 79% when human agents assist AI models.

The announcement precedes ConX 2026, a tourism distribution event in Palma de Mallorca, where industry leaders will discuss AI's impact on travel. Gerardo Ariño, CEO of 247 tpd, emphasises that the true competitive edge lies in the expertise of human teams rather than AI tools alone. "The complexity of the travel industry still demands professionals who can think critically, make decisions, and authentically represent the brands they work for," Ariño states.

AI adoption in customer service is on the rise, with 38% of organisations using AI-powered chatbots, according to Gartner. However, Ariño notes that scenarios such as flight cancellations and multi-supplier coordination still require human intervention due to their complexity.

247 tpd advocates for a co-sourcing model, integrating external teams into clients' operations to enhance service quality and reduce costs by up to 70% in high-cost labour markets. With over 600 professionals, the company supports major industry players and aims to expand its presence in the European travel distribution ecosystem at ConX 2026

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