Gen Z is now at the forefront of India's spiritual tourism, according to data from redBus, the world’s largest online bus ticketing platform. In the financial year 2026, young travellers, particularly from Gen Z, made up over 53% of those journeying to spiritual destinations, marking a significant increase from the previous year. This shift highlights the growing influence of younger generations in a segment traditionally dominated by older demographics.
Key spiritual routes such as Bangalore–Tirupati, Hyderabad–Tirupati, and Rishikesh–Delhi are experiencing a surge in Gen Z travellers. The Bangalore–Tirupati corridor alone has seen a substantial influx of young visitors, underscoring the demand for established spiritual routes. The ease of digital booking and improved access are facilitating these journeys, making it simpler for younger travellers to embark on spiritual trips.
Booking behaviour among these travellers is also evolving, with a notable rise in last-minute bookings. The proportion of bookings made within four hours of departure has increased from 16% in 2022 to 23% in 2026. This trend reflects the convenience of mobile-first access and a growing comfort with spontaneous travel planning.
Digital discovery is playing a crucial role in expanding awareness of spiritual destinations. Through online content such as travel videos and community experiences, places like Tirupati, Rishikesh, and Varanasi are becoming more prominent among young travellers. This digital engagement is not changing the purpose of these journeys but is enhancing accessibility and planning.
Despite the modernisation of travel habits, spiritual journeys remain deeply rooted in family traditions and personal beliefs. Industry reports from 2024 suggest that spiritual tourism constitutes nearly 60% of domestic tourism in India, highlighting its enduring significance. As Gen Z continues to engage with spiritual travel, the segment is gaining broader visibility, supported by digital tools and intergenerational relevance
This story was selected and published by a human editor, with content adapted from original press material using AI tools and checked by the editor before publication. Spot an error? Report it here.
