Royal Jordanian Airlines has announced a unique initiative to support Jordan's national football team, Al Nashama, by featuring images of the players on several of its aircraft. This move coincides with the team's participation in the 2026 World Cup and aims to promote Jordanian achievements on a global stage.
According to Samer Majali, Vice Chairman and CEO of Royal Jordanian, the initiative is part of the airline's commitment to showcasing Jordanian pride internationally. "The aircraft featuring images of Al Nashama players will carry a message of pride from Jordan to the various destinations served by the airline around the world," Majali stated.
The campaign includes a unified visual identity that extends beyond the aircraft. Fan scarves, boarding passes, airport passenger shuttle buses, and travel amenity kits have all been branded to enhance Al Nashama's presence across various passenger touchpoints. This comprehensive approach ensures that the team's success is celebrated at every stage of the travel experience.
Royal Jordanian plans to leverage its extensive global network, including five destinations in the United States, to further promote the team's achievements. The recently launched Amman–Dallas route, operating six weekly flights, will play a key role in sharing Al Nashama's success story with millions of travellers worldwide
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