JW Marriott has announced the appointment of Aishwarya Rai Bachchan as its Global Brand Ambassador, aiming to enrich the brand's "Stay in the Moment" platform with her globally resonant perspective. The collaboration highlights India's growing influence in global travel and aligns with JW Marriott's ethos of holistic well-being, where guests are encouraged to be present in mind, body, and spirit.
Aishwarya Rai Bachchan, a distinguished figure in cinema, fashion, and philanthropy, will feature in international brand campaigns across film, print, and digital platforms. Her role will also involve engaging in curated brand experiences in India and select global markets, focusing on moments of reflection and connection within JW Marriott spaces.
Bruce Rohr, Vice President and Global Brand Leader of JW Marriott, stated, “Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand.” He emphasised that her presence aligns with the way JW Marriott guests seek to travel—with intention and connection.
The collaboration underscores Marriott International's strategic focus on India, a key market with a rapidly expanding footprint. By partnering with Aishwarya Rai Bachchan, JW Marriott aims to engage a new generation of luxury travellers, reinforcing its commitment to presence and purpose as the ultimate luxury experience. The "Stay in the Moment" platform continues to evolve, reflecting India's growing global influence
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