Hyatt has introduced the World of Hyatt Brand Explorer Award, a new initiative aimed at rewarding guests who explore its diverse hotel brands across the Asia Pacific region.

Members of the World of Hyatt programme can earn a free night at a Category 1–4 hotel for every five unique Hyatt brands they stay with. This offer is available throughout the lifetime of their membership, encouraging travellers to experience the variety of Hyatt's 36 brands, including 17 in the Asia Pacific.

Tammy Ng, Vice President of Brand & Marketing for Hyatt Asia Pacific, stated, “The Brand Explorer Award is unique to the World of Hyatt programme and is designed to reward guests as they discover the breadth of experiences across our brands.” The initiative caters to various travel needs, whether for leisure, business, or special occasions.

Hyatt's portfolio includes luxury brands like Park Hyatt and Alila, lifestyle brands such as Andaz and Thompson Hotels, and classic brands like Grand Hyatt and Hyatt Regency. Each brand offers distinct experiences, from cultural immersion to contemporary comfort.

The Brand Explorer Campaign aims to inspire members to explore destinations across Asia Pacific, including Hong Kong, Korea, Japan, and Australia. Until 17 August 2026, members can also enjoy discounts of up to 20% on club and suite rooms and up to 15% on standard rooms at Hyatt Asia Pacific hotels.

This initiative not only enhances the travel experience but also encourages loyalty among Hyatt's 58 million members worldwide

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