UAE holidaymakers are increasingly turning to surprise holiday bookings, as dnata Travel relaunches its Secret Stays campaign for summer 2026. This initiative, first introduced nearly a decade ago, aims to combat decision fatigue by offering curated travel experiences without revealing the resort name until after booking. The Maldives has emerged as the top international destination, accounting for 20% of all overseas hotel bookings by UAE travellers this summer.
The Secret Stays concept appeals to those seeking convenience and value, with dnata Travel reporting that 54% of its all-inclusive bookings in 2026 are for the Maldives. Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, stated, “The Maldives is a destination where many travellers turn to our experts for guidance simply because there are so many resorts to choose from.”
The exclusive Secret Stays Maldives offer, available until 31 July 2026, includes a three-night luxury escape starting from $705 (AED 2,590) per adult. The package features accommodation in a Beach Villa on Full Board, return speedboat transfers, and a host of premium value-adds. Guests will enjoy a complimentary floating breakfast, dedicated Island Host service, and a 20% discount on selected spa treatments during the first two days of their stay.
This limited-time offer has already sparked a surge in customer enquiries since its launch on 1 July. Travellers can book through dnata Travel's various channels, ensuring a seamless and exciting holiday experience
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