Wendy Wu Tours has announced a significant expansion into North America, marking a new chapter for the company as it prepares to launch its inaugural USA & Canada touring collection later this year. The expansion is spearheaded by the appointment of Jayne White, a seasoned North America specialist with over 34 years of experience in the travel industry.

Known for its award-winning escorted tours across Asia, Wendy Wu Tours is extending its immersive, experience-led approach to North America. Jayne White, who has spent 27 years specialising in North America, will lead the development of the new programme. Her extensive background includes roles with prominent travel brands such as Kuoni and Titan Travel. "The opportunity to launch a brand-new North America programme with an award-winning escorted touring specialist was one that comes along once in a lifetime," White stated.

The expansion is expected to provide travel agents with new opportunities to grow their business. Gary King, Head of Trade Sales at Wendy Wu Tours, expressed confidence in the move, stating, "North America has always felt like the obvious next step for Wendy Wu Tours."

The new USA & Canada collection is set to launch later this year, with further details to be announced. This expansion aims to offer loyal Wendy Wu Tours customers a chance to explore a new continent with a trusted brand. Travel agents are encouraged to register their interest to receive updates on the upcoming collection

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