The PHD Chamber of Commerce and Industry (PHDCCI) hosted its 15th International Heritage Tourism Conclave on 24 July at the Salar Jung Museum in Hyderabad, aiming to position heritage as a key driver of India's tourism economy. The event, supported by the Ministry of Tourism, gathered government officials, industry leaders, and tourism boards to discuss strategies for enhancing India's cultural legacy through investment, technology, and public-private partnerships.
The conclave unveiled the third edition of the PHDCCI-KPMG Report on Heritage Tourism, which outlines strategic recommendations for policy reforms, digital innovation, and increased private sector participation. Venkatramana R. Hegde, Additional Director General of the Ministry of Tourism, emphasised the importance of improving infrastructure and visitor experiences to boost India's tourism competitiveness. "Tourism deserves industry status and stronger partnerships between governments, industry, and institutions such as PHDCCI will be essential," he stated.
The event featured thematic sessions, including 'The New Age of Museums' and 'Food is Memory', which explored the evolving roles of museums and culinary heritage in tourism. Telangana's tourism director, L. Ranjeet Nayak, highlighted the state's commitment to heritage-led development, focusing on responsible private participation and leveraging technology to enhance visitor experiences.
A Memorandum of Understanding was signed between PHDCCI and Axis Bank to strengthen collaboration in the tourism and hospitality sector. The conclave concluded with a call for shared responsibility in preserving India's tangible and intangible heritage, aiming to build a sustainable and globally competitive heritage tourism sector
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