Boutique Group, a hospitality company owned by Saudi Arabia's Public Investment Fund, has revealed the visual identity of The Red Palace, marking the first chapter in its story before its anticipated opening.

The identity, deeply rooted in the palace's royal heritage, aims to reflect the values, craftsmanship, and cultural legacy that will define the guest experience.

The design draws inspiration from the palace's authentic architecture and historic character, translating its design language into a visual system that honours its origins. "This identity is the first chapter of a story we have long been entrusted to tell," said Sami Alogla, Head of Marketing and Brand at Boutique Group. He emphasised the importance of preserving the palace's heritage whilst introducing it to a global audience.

Central to the identity is the rose, a defining architectural symbol of The Red Palace, reimagined from a carved rosette found within the palace's original plasterwork. This emblem is set within a diamond form, reflecting the geometry of the palace's façade, and incorporates linear patterns inspired by the palace's architecture.

The unveiling is a significant milestone in transforming the palace into an ultra-luxury destination, with its opening set for later this year. Boutique Group remains committed to preserving and reimagining Saudi Arabia's royal heritage, offering a unique hospitality experience that resonates with a global audience

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.