Riyadh Air, Saudi Arabia's new national carrier, is set to reach a significant milestone with its Sfeer Lifestyle Membership nearing one million members. To mark this achievement, the airline will award one million Sfeer Points to the millionth member, who will also become the programme's final Founding Member. Additionally, two existing Founding Members will be randomly selected to receive 250,000 Sfeer Points each, bringing the total giveaway to 1.5 million points.
The Sfeer Points, which never expire, offer members the flexibility to plan and save for future travel. Once redemption becomes available later in 2026, one million Sfeer Points could unlock over 120 one-way flights in Economy class across Riyadh Air's expanding network. This could mean multiple family trips or group getaways, enhancing the travel experience for members.
Kim Hardaker, VP of Loyalty and Sustainability at Riyadh Air, stated, “Reaching one million Sfeer members is a remarkable milestone in the journey we are building together with our community. Sfeer was created to be more than a traditional loyalty programme, bringing together travel, experiences, benefits, and partnerships in a way that reflects the generosity and ambition of Saudi Arabia.”
As Sfeer continues to grow, it aims to expand its benefits and partnerships, offering members a unique lifestyle experience beyond traditional airline loyalty programmes. The initiative reflects Riyadh Air's commitment to redefining global travel and enhancing customer engagement through innovative membership offerings.
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