Klook has expanded its Kreator Shops feature to all 30,000 of its Kreators worldwide, announced at the KREATORVERSE 2026 summit in Phu Quoc, Vietnam.

This move allows creators to transform their travel content into a seamless booking experience, bridging the gap between discovery and action. The Kreator Shops feature, initially part of the Klook Kreator Programme since 2023, now offers a single link for creators to showcase their entire range of travel recommendations. This includes attractions, tours, hotels, and more, enabling fans to browse and book directly from a creator's personalised storefront.

Marcus Yong, Vice President of Global Marketing at Klook, stated, "Influence isn't disappearing, but what it means to be influential is changing. Our Kreators aren't just sharing travel content, they're actively inspiring movement."

Klook's Travel Pulse 2026 study highlights that four in five travellers book experiences based on creator recommendations, with a significant number influenced by micro or niche creators rather than celebrities. This underscores the importance of trust in driving bookings. Since the pilot phase of Kreator Shops, creator-led bookings have surged by 246% in 2025, with average bookings per active Kreator increasing by 36%.

Klook continues to invest in its creator ecosystem, offering over 1,500 experiences across eight key destinations, including new additions Mainland China and Vietnam. The company also plans to expand its KREATORVERSE events, fostering community and collaboration among creators.

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