Swiggy's premium concierge platform, Crew, has ventured into the travel sector with a new service designed to assist travellers throughout their journeys. This service, now available to paid members and invited travellers, aims to provide seamless support from trip planning to post-travel needs. The move follows a year of Crew operating as a broader personal concierge service, during which travel emerged as the area with the highest demand for comprehensive assistance.
Unlike traditional online travel platforms, Crew remains engaged with travellers after bookings are made, offering round-the-clock support across time zones. The service includes itinerary changes, real-time problem-solving, and local recommendations. Crew combines human concierges with artificial intelligence to deliver fast and personalised assistance. Swiggy Food Marketplace CEO Rohit Kapoor highlighted that Crew addresses the gap between booking and managing travel experiences, supporting travellers before and during their trips.
Crew's offerings cover flights, hotels, cabs, visas, foreign exchange, and travel activities. Members benefit from exclusive hotel rates and curated experiences through a local partner network. The platform proactively identifies and books necessary travel arrangements in advance, ensuring a smooth journey for its users.
The concierge-first model focuses on anticipating travellers' needs and providing tailored recommendations, rather than merely promoting popular options. Backed by Swiggy's technology, Crew offers its travel concierge service through paid subscriptions and on an invite-only basis, currently limited to paid members and invited travellers.
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