PHIST 2026 Calls for a “Whole Village” Approach to Protect Thailand’s Tourism Future

Thailand's tourism industry must prioritise sustainability as a key factor for long-term economic success, according to the Phuket Hotels for Islands Sustaining Tourism (PHIST) at its 2026 event in Angsana Laguna Phuket. The event, now in its ninth year, has evolved into a platform for year-round collaboration, drawing over 1,000 delegates, 93 speakers, and 43 exhibitors.

Bill Barnett, Founder of PHIST and Managing Director of C9 Hotelworks, emphasised the importance of genuine care for guests, community, and the environment, stating, “Sustainable tourism isn’t Thailand’s soft power, it’s Thailand’s hard proof.”

Bjorn Courage, President of the Phuket Hotels Association, highlighted the necessity for collective action, saying, “Phuket’s future depends on us working together — hotels, government, businesses and communities — with a shared vision and measurable goals.”

Thailand faces significant environmental challenges, including climate whiplash, air pollution, and inadequate waste management. Flooding, drought, and extreme heat are becoming more frequent, with water reserves projected to decrease significantly by November 2026. Air pollution has led to school closures and economic losses, whilst only 5% of waste disposal sites meet environmental standards.

PHIST advocates for a "Whole Village" approach, urging stakeholders to integrate climate resilience, prioritise clean air, upgrade waste management, and measure sustainability performance. The platform aims to foster a resilient Phuket and share solutions with other island and coastal destinations.

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