ICONSIAM, a prominent landmark on Bangkok's Chao Phraya River, is inviting global travellers to explore its diverse offerings during Golden Week. Known for its luxury shopping, cultural experiences, and world-class dining, ICONSIAM aims to showcase why Bangkok remains a top destination in Asia.

As travel trends shift towards immersive experiences, ICONSIAM stands out by combining Thailand's cultural heritage with international luxury. "Today's travellers are looking for destinations that offer a deeper connection to the places they visit—experiences that are authentic, memorable and meaningful," said Suma Wongphan, Executive Vice President and Division Head of Marketing at ICONSIAM Company Limited.

ICONSIAM's culinary offerings are a major draw, featuring authentic Thai cuisine at SOOKSIAM and renowned restaurants like Nara Thai Cuisine and ThongSmith. Visitors can also enjoy the ICONIC Multimedia Water Features Show and the Alangkarn Waterfall, enhancing the riverside experience.

For those interested in Thai craftsmanship, ICONCRAFT offers a curated selection of artisan products, whilst ICONLUXE houses luxury brands such as Dior, Gucci, and Hermès. ICONSIAM is also home to Thailand's first flagship Apple Store and Michelin-starred Blue by Alain Ducasse.

During Golden Week, ICONSIAM is launching the "Discover Thailand at ICONSIAM" campaign, encouraging visitors to share their experiences on social media for a chance to win Thai-inspired souvenirs. This initiative aims to deepen travellers' engagement with the diverse experiences ICONSIAM offers, reinforcing Bangkok's appeal as a leading global destination.

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