Sabre, a global travel technology leader, has announced the appointment of Fiona Richards as Regional Director for the South Pacific. Richards will oversee Sabre's operations in Australia, New Zealand, and the South Pacific, aiming to guide travel businesses through the complexities of modern distribution and technology landscapes. Her role is pivotal as the travel industry undergoes significant transformation due to advances in airline retailing, NDC adoption, and artificial intelligence.

Richards, who has been with Sabre for over two decades, is known for her extensive industry experience and strong customer relationships. Brett Thorstad, Vice President of Agency Sales and Airline Distribution for APAC at Sabre, praised Richards for her commercial success and her role in shaping customer success across the region. "Her appointment reflects our commitment to developing exceptional talent from within the organisation," Thorstad stated.

Richards' priorities include enhancing customer and partner relationships, supporting the adoption of Sabre's next-generation AI-native travel marketplace capabilities, and expanding opportunities across various travel segments. She emphasised the importance of strong partnerships and innovation in the South Pacific travel industry. "I'm excited to lead a talented team focused on helping our customers navigate change, unlock new opportunities and build on Sabre's proud history in the region," Richards said.

Her previous role involved leading a commercial team responsible for strategic initiatives and premier customer relationships, contributing significantly to Sabre's growth and strategic partnerships in the region.

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