Alexandra Gucci Zarini's luxury accessories house, AGCF, has opened its second boutique at The St Regis Longboat Key Resort, marking its first East Coast location. This new boutique continues the Gucci family's legacy with St Regis, following the original store opened by Aldo Gucci in New York in 1960. The boutique, located in the resort's lobby, opened on 1 October 2026.
The opening of the AGCF boutique brings a historical connection full circle, as Aldo Gucci, Zarini's grandfather, was instrumental in establishing the Gucci brand at St Regis New York. Alexandra Gucci Zarini, founder of AGCF, stated, "For me, returning to St Regis is not nostalgia. It is a continuation with a new purpose at its heart—the protection of children."
AGCF, a Delaware Public Benefit Corporation, is committed to social change, with a portion of proceeds supporting child protection charities. The boutique will feature AGCF's full range of products, including handbags, leather goods, silk scarves, jewellery, and eyewear, all crafted in family-owned workshops.
Josef Zarini, CEO of AGCF, expressed that the St Regis Longboat Key Resort is an ideal location for their boutique, aligning with their values of meaning, service, and legacy. The boutique also coincides with AGCF's partnership with the World Childhood Foundation, with 20% of proceeds from the Colour of Hope collection supporting Childhood USA.
The St Regis Longboat Key Resort, known for its luxury and exclusivity, offers guests a unique shopping experience, blending artistry with purpose
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