• NEWS
    • SUBSCRIBE
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • ABOUT US
      • HOW TO JOIN
      • RSVP PORTAL
      • EVENT PHOTO/VIDEO
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING BRAND TD
    • ABOUT BRAND TD
    • ADVERTISE WITH US
    • WHAT IS NATIVE CONTENT
    • EXECUTIVE TEAM
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • CONTENT TEAM
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • SALES TEAM
      • Gary (CEO)
      • Chris (GM & Managing Editor)
      • Anthony (Regional Sales-APAC)
      • Martin C (BDM-Asia)
      • Maxine (BDM-UK)
    • EVENTS TEAM
      • Marc (Director)
      • Suwapa (Events Mgr)
  • SELF SERVICE
    • 2024 Media Kit
    • 2024 Events Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Podcasts – Features
    • Guest Writers
    • PR Newswire
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Recommend Someone
    • Recommend yourself
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
  • IWTA Awards
Travel Daily Media
UKTravel Agents

Advantage boosts member’s marketing strategies

By Gemma Greenwood On Jan 13, 2017
Guest Contributor

Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly

Share

Hot on the heels of launching The Advantage Travel Partnership’s annual Turn of Year marketing campaign earlier this month, the company has equipped its members with a PR toolkit to further support them during the peak booking period.

Advantage members have been sent a template press release to tailor to their local customer base and media. The release can be adapted to include quotes from the local agent and top holiday ideas which will resonate with consumers in the area. In addition, the organisation has provided top tips and information on how to approach local media to raise their profile with the press in order to maximise future PR opportunities.

Timed to coincide with the January peak booking period, the campaign was designed to assist members in championing their knowledge and expertise and to ultimately drive awareness and bookings.

Marketing manager Carolyn Hardy said: “We have had a great response so far from our members about the Turn of Year campaign.  We wanted to take the campaign one step further and add PR into the mix. Our members are so busy serving the requirements of their clients, they don’t always have the time to promote their services. A little bit of PR support goes along way, and with this easy to use PR toolkit our members should be able to start forging strong relationships with their local media to grow awareness and drive up bookings at this most important time of year.”

Advantage Travel Partnership
Share
You might also like
Tourism

Hello Suitcase! New campaign rolled out to give travel agents confidence to sell

UK

Over two-thirds of Brits plan to book through travel agent

OTAs & Tour Operators

Keep Calm Travel On! Advantage Travel Partnership unveils new campaign

Tourism

Empowering Independence: Advantage 2020 conference theme unveiled

Prev Next

Comments are closed.

POPULAR STORIES

Singapore’s Changi Airport To Be Passport Free From 2024

IATA: No Stone Unturned Towards Nett Zero Carbon Emissions

Explora Journeys Orders Two New Hydrogen-Powered Ships

TAT  sponsors the e-book “Connecting to Spiritual Thailand:…

Prev Next 1 of 6,455

PARTNER CONTENT

  • Embark on the ultimate Arctic and Antarctic cruises with Albatros Expeditions

    Read More...
  • Experience comfort and style in new BWH Hotels in Thailand and Japan

    Read More...
  • Embark on a journey of a lifetime: Silversea’s World Cruise 2024 – Far East-West

    Read More...
  • Carlton Hotel Bangkok Sukhumvit: Elevate your Bangkok experience

    Read More...
  • Elevate your event with Bali Dynasty Resort’s meeting package

    Read More...
  • Silversea’s Gems and Icons 2025 Summer: 5 reasons why you should join the cruise

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily Media. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

Powered by wp-glogin.com

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
  • EVENTS
    • Thirsty Thursday
      • About us
      • How to join
      • RSVP Portal
      • Event Photos/Videos
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
      • Australia
      • Cambodia
      • China
      • Hong Kong
      • India
      • Indonesia
      • Japan
      • Laos
      • Malaysia
      • Philippines
      • Singapore
      • Thailand
      • Vietnam
    • Recommend Someone
    • Recommend yourself
  • IWTA AWARDS
    • Awards site