Digital travel platform Agoda has identified the most popular search filters for Thai travellers in 2026, highlighting a shift towards pet-friendly accommodations and culinary convenience. The data, based on searches from 1 January to 15 April 2026, shows that Thai travellers prioritise accommodation type, included breakfasts, and strong review scores when planning their holidays.

The "type of accommodation" filter leads with 19% of all filter activity, underscoring the importance of selecting the right stay. Properties with review scores of 8 and above account for 9% of filter usage, indicating a preference for high-quality experiences validated by fellow guests. Dining remains a significant focus, with "breakfast included" searches reaching 13% among Thai travellers, surpassing the regional average.

A notable trend is the growing demand for pet-friendly stays, which ranks 10th in Thailand's search filters, accounting for 2% of activity. This trend sets Thailand apart as the only market in the region where travelling with pets is a top consideration, reflecting a shift towards inclusive travel experiences.

Flexibility in booking and payment options is also crucial, with free cancellation and flexible payment options each representing 5% of filter usage. Other preferences include car parking and convenient locations, catering to diverse traveller lifestyles.

Akaporn Rodkong, Country Director for Thailand and Indochina at Agoda, noted, "Thai travellers in 2026 are becoming more intentional and experience-driven in how they plan trips, moving beyond simply finding a place to stay towards curating travel experiences that reflect their individual lifestyles."

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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.