Affordable luxury getaways the new buzzword: SOTC

TD Editor

With travel restrictions being eased, Indian consumers are displaying increasing appetite for luxury getaways that offer meticulous health and safety measures at affordable pricing. There has been a paradigm shift in the mindset of consumers today – with more travellers actively seeking out less crowded trips, searching for privacy and a greater sense of calm and peacefulness.

According to SOTC’s Holiday Readiness Travel Report – Future of Travel post COVID-19, health and safety ranked as the primary concern for 75% respondents; with 35% willing to increase their spends to ensure the same.

SOTC Travel has witnessed a growing trend with customers choosing to opt for secluded, immersive experiences away from crowded cities with a strong focus on wellbeing. Seeing an uptick in enquiries for quick escapes like back to nature, beach destinations and outdoor adventure, SOTC Travel has introduced affordable luxury getaways at attractive prices for Indian travellers that include staycations as a popular first choice. These getaways offer customers some much-needed space and quality time in scenic settings.

Speaking on the launch, Daniel D’souza, president and country head of leisure in SOTC Travel said: “With pent up demand towards travel after this difficult time of lockdown, consumers see spending on luxury travel as a welcome break. As they are eager to get back to travelling, customers demand for luxurious experiences that are affordable. SOTC Travel has therefore launched Affordable Luxury Holidays that offer tailor-made indulgent experiences ranging from wellness, spa and wildlife retreats for some well-needed rejuvenation and relaxation time.”

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