• NEWS
    • SUBSCRIBE TO TD
    • ADVERTISE WITH US
  • EVENTS
    • THIRSTY THURSDAY
      • RSVP PORTAL
    • VIDEOS
    • PHOTOS
    • COMPETITIONS
    • TRAINING
    • CONFERENCES
  • JOBS
    • SEARCH FOR JOBS
    • POST A JOB
  • EVERYTHING TD
    • About TD (Travel Daily Media)
    • Advertise with TD
    • What is Native Content?
    • Executive team
      • Gary (Founder/CEO)
      • Chris (GM & Managing Editor)
      • Mali (Finance Mgr)
    • Content team
      • Kristin (Senior Editor)
      • Kanchan (Editor)
    • Sales team
      • Anthony (Regional Director-APAC)
      • Paul A (BDM-Asia)
      • Martin (BDM-Asia)
      • Paul M (BDM-Bangkok)
    • Events team
      • June (Director)
      • Arlene (Snr Events Mgr)
      • Krystal (Attendee Relations)
      • Zy (Snr Sales Mgr)
      • Mary (Snr Sales Mgr)
      • Arjay (Snr Sales Exec)
  • SELF SERVICE
    • 2023 TD Media Kit
    • Submit Press Release
    • Self Service portal
    • Upload your Travel Blog

Travel Daily Travel Daily - Informing, connecting and developing the world’s travel industry professionals.

  • MARKETS/SECTORS
  • FEATURES
    • Partner Articles
      • Airlines / Airports
      • Car Rental
      • Conferences
      • Cruising (Ocean)
      • Cruising (River)
      • Destination Management (DMC)
      • GDS / CRS
      • Hotels & Resorts
      • Hotel Management Company
      • Hotel Technology
      • HR / Appointments
      • Insurance
      • Meetings, Incentives, Conferencing, Exhibitions (MICE)
      • Travel Agents (all)
      • Travel Technology
      • Tourism Boards
    • Interviews
    • Industry appointments
    • Laugh of the day
    • Travel Bloggers
    • Podcasts – Features
    • Podcasts – Daily News
    • Mergers & Acquisition
      • Investor/Buyer wanted
      • Business for sale
      • M&A News
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Rewards Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Nominate Someone
    • Nominate yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy tickets
    • Sponsor
Travel Daily
ReportsOTAs & Tour OperatorsGlobal

Agoda: ‘Family and friends’ group travel is back

By Kanchan Nath On Dec 26, 2022
TD Editor
Share

With year-end school holidays in full swing, digital travel platform Agoda’s Family Travel Trend survey 2022 reveals that four out of five travellers will take a vacation with immediate family in the next 12 months and, while travelling with friends proves more popular than travelling with extended family, still more than half (52%) are keen to catch up with relatives for their vacation.

Travellers from Singapore (61%), Taiwan (61%) and Vietnam (59%) are most likely to take at least one trip with immediate family.  Meanwhile, people from The Philippines (47%), Indonesia (40%) and Malaysia (35%) are most likely to plan two or more family jaunts in the coming year.  When it comes to vacationing with extended family, its travellers from Indonesia, the Philippines and Vietnam that take the top three spots, with those from Japan, Korea, and Singapore least likely to take the whole family along for their travels.

“The more the merrier for holidays seems to be the message across Southeast Asia, India and beyond this year as Asia finally reopens for travel. The Agoda’s Family Travel Survey shows people really want to enjoy the company of friends or extended family on their vacations with more than 80% of travellers planning to travel with immediate family and 52% opting to travel with other relatives too,” explained Enric Casals, associate vice president, southeast asia and oceania, Agoda Partner Services.

Friends reuniting
Australians are renowned for their love of their mates, but it seems it doesn’t translate to going on holiday with them, with travellers from Australia ranking only 9th most likely to take a trip with friends this year, knocked off the top spot by travellers from the Philippines, followed by Vietnamese and Indian travellers.

2023 Value hunters
When it comes to travelling with families or in a group traveler worldwide are seeking more value for their trips with Budget Hotels, Agoda Homes vacation rentals and Inclusive Resorts cited as the top three group travel preferences.

“Family travellers often have more complex requirements when choosing their holiday accommodation. Often, they need more space, perhaps with cooking facilities as offered by Agoda Homes, or the services such as babysitting, kids’ clubs, extra beds or interconnecting rooms offered by family-friendly hotels.  Being able to search on one platform, like Agoda, for accommodation, flights, ground transportation and fun filled activities at the destination takes away a lot of the hassle of travel planning, meaning there is more time to relax and enjoy spending time with loved ones,” Enric Casals, continued.

Travellers from Philippines (59%), India (44%) and South Korea (38%) showed a high preference for budget friendly hotels, while those from Indonesia (42%), Malaysia (39%), and Taiwan (38%) preferred vacation rentals which tend to offer additional facilities such as kitchens or separate living and sleeping areas. This is in contrast to almost half of Japanese travellers (43%) who favored chain hotels as their accommodation of choice and 34% of Thai travellers who leaned towards the convenience of all-inclusive resorts.

Border closures continue to concern travellers
Despite travel optimism and growth out pacing pre COVID levels, 77% of travellers globally indicate some concern about international borders closing again while they are overseas.  Travellers from most recently opened markets including South Korea and Japan are most concerned, in comparison to those from markets that quickly removed border restrictions including US, Australia and India.

 

 

 

Agoda’s Family Travel Trend survey 2022Agoda Partner ServicesFamilyfriendsAgodavacationEnric Casals
Share
You might also like
By the Way

Agoda’s CODEGODA competition is back

Reports

Agoda: Searches for Holi travel increase over 2.5 times

Tourism

Pattaya favorite for Thai family trips

Reports

Agoda uses ChatGPT to regale Valentine’s Day hotspots

Prev Next

Comments are closed.

POPULAR STORIES

Trip.com Group hosts China Traveler’s Forum

A Three-Year Cruise, First in the World Has Been Unveiled

Sudesh Poddar elected as the new President of FHRAI

Qatar Airways Announces Major Network Expansion

Prev Next 1 of 5,502

PARTNER CONTENT

  • The Gem of the East: Rayong Marriott Resort & Spa is the idyllic getaway near Bangkok

    Read More...
  • There is no destination like it: Experience Rottnest Island with Rottnest Express

    Read More...
  • Calling for nominees: TD IWTA to honour inspiring women in a prestigious award ceremony

    Read More...
  • The time to Get Modern is now

    Read More...
  • 5 ways Sabre reduces turbulence as NDC takes off

    Read More...
  • 5 reasons why you should stay in the newly-renovated Le Méridien Bangkok

    Read More...
STAY UPDATED WITH THE LATEST TRAVEL NEWS, JOBS & EVENTS!
Join over 180,000 travel agents, professionals and executives subscribed to our daily newsletter.
You can unsubscribe at any time
Klook.com
Search
MENU
  • News
  • Events
  • Jobs
  • Subscribe

MARKETS

  • Asia
  • Australia
  • New Zealand
  • India
  • Middle East
  • UK & Europe
  • USA

SECTOR

  • Airlines
  • Airports
  • Cruise
  • Hospitality
  • HR & Careers
  • Luxury Travel
  • MICE (Meetings, Incentives, Conferencing, Exhibitions)
  • Travel Tech
  • Tourism
  • Travel Agents
About
  • BOOK A SALES CALL
  • About TD (Travel Daily Media)
  • Advertise with Us
  • Privacy Policy
  • Terms of Use
© 2023 - Travel Daily. All Rights Reserved.
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time
Close

Welcome, Login to your account.

Forget password?

Sign in with Google

No account? Sign Up
Sign in

Recover your password.

A password will be e-mailed to you.

CREATE A NEW PROFILE
SIGN IN TO EXISTING PROFILE
back

LOG IN

Welcome back, Log in to your account.

Continue with Facebook
Continue with Google
Continue with Twitter
Continue with LinkedIn

OR
Log in using your email
Forgot password?
back

Recover your password.

back

SIGN UP FOR FREE

(New User)

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

I want to
Only letters and numbers are allowed
Please enter a valid email address
Must be between 6-8 characters
Must be the same with Password
  • LOGIN / SIGN UP
  • NEWS
    • MARKETS
      • Asia
      • China
      • Pacific
      • India
      • Middle East
      • UK & Europe
      • USA & Canada
    • SECTORS
      • Airlines
      • Airports
      • Cruise
      • Hospitality
      • HR & Careers
      • Luxury Travel
      • MICE (Meetings, Incentives, Conferencing, Exhibitions)
      • Travel Tech
      • Tourism
      • Travel Agents
    • FEATURES
      • Partner articles
        • Airlines / Airports
        • Car Rental
        • Conferences
        • Cruising (Ocean)
        • Cruising (River)
        • Destination Management (DMC)
        • GDS / CRS
        • Hotels & Resorts
        • Hotel Management Company
        • Hotel Technology
        • HR / Appointments
        • Insurance
        • Meetings, Incentives, Conferencing, Exhibitions (MICE)
        • Travel Agents (all)
        • Travel Technology
        • Tourism Boards
      • Interviews
      • Industry appointments
      • Travel Bloggers
      • Podcasts – Features
      • Mergers & Acquisition
        • Buyers/Investors wanted
        • Business for sale
        • News
  • EVENTS
    • Thirsty Thursday
      • RSVP Portal
    • Photos
    • Videos
    • Webinars
    • Competitions
    • Conferences
  • JOBS
    • Search for Jobs
    • Post a Job
  • TRAVEL GUIDES
    • Destination NaJomtien BanAmphur BangSaray *NEW*
    • จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
    • South Australia Reward Wonders *NEW*
    • Ponant Yacht Cruises and Expeditions
    • Encore Tickets (Chinese Guide)
    • Affordable Luxury in Thailand by Centara Hotels
    • Rising Above the Oridinary by Conrad Bangkok
    • The Best of Thailand
  • IWTA SERIES
    • Who is IWTA
    • Meet our featured leaders
    • Nominate Someone
    • Nominate yourself
  • IWTA AWARDS
    • Awards site
    • Nominate
    • Buy Tickets
    • Sponsor