An aerial view of downtown Bangkok.Digital travel platform Agoda has announced its 2026 Repeat Visitor Ranking, highlighting the top 10 Asian destinations that attract travellers to return. Based on bookings from the first half of 2026, Bangkok has maintained its position in the top three, following Tokyo, which secured the top spot. Bali, Seoul, and Osaka complete the top five.
In Thailand, Bangkok, Phuket, Pattaya, Chiang Mai, and Hat Yai have consistently been the top choices for repeat visitors. Each city offers unique attractions, from Bangkok's wellness trips to Phuket's appeal for long-stay travellers. Pattaya is noted for family-friendly escapes, Chiang Mai for digital nomads, and Hat Yai for weekend getaways.
Japan and Vietnam have emerged as popular repeat destinations. Fukuoka, debuting in the top 10, showcases Japan's secondary cities' growing appeal, with its renowned street food and cultural offerings. Vietnam's Da Nang has risen to sixth place, attracting visitors with its beaches and proximity to UNESCO sites.
Akaporn Rodkong, Country Director for Thailand and Indochina at Agoda, remarked, “Travel is becoming less about ticking destinations off a list and more about finding places worth returning to.”
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