Digital travel platform Agoda has launched its 21st Birthday Sale, aiming to help partners capitalise on the increasing demand for Asia's emerging destinations. Recent data from Agoda indicates that accommodation searches in secondary cities across Asia have grown 15% faster than in traditional tourism hubs over the past two years. This trend is reflected in Agoda's New Horizons ranking, which identifies Sapa, Okayama, Bandung, Matsuyama, and Takamatsu as top emerging destinations.

The campaign, running from 3 to 21 May, is structured to maximise visibility and conversions for partners. It includes phased booking windows, with early access for VIP members, a main sale offering up to 60% off, and a one-day Flash Sale on 19 May with discounts of up to 70%. Andrew Smith, Senior Vice President, Supply at Agoda, stated, "Travel is getting more interesting when you look beyond the obvious hubs, and that’s good news for our partners."

Agoda's initiative is designed to help partners align with changing travel patterns and rising interest in new destinations. Enhanced visibility through homepage banners, campaign landing pages, and exclusive badges are among the features available to participating partners. The sale offers high-value deals to inspire travellers to explore the region's emerging destinations, providing partners with an opportunity to pair strong offers with one of Agoda's promotional moments of the year.

For more information on participation, partners are encouraged to visit Agoda's partner hub

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