Al Aroud Group to invest AED200 million in MENA region
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Al Aroud Group have announced its investment of AED200 Million into the food and beverage industry in UAE and the MENA region through its specialized arm ‘Dynamic Hospitality L.L.C.’. The move into the F&B market will enable the group to leverage growth opportunities present today with the global F&B industry which is set to cross US$ 7 Trillion by the year 2014 on global scale.
Saleh Al Aroud, chairman, Al Aroud Group said: “The announcement comes in line with our strategy to diversify our business portfolio into other promising industries. The F&B business in the UAE seems to be very promising, especially when delivering new concepts, and first of its kind experience to our guests.”
‘Dynamic Hospitality’ accommodates today different multinational brands to be launched in the UAE during 2012. The company inked deals with American Franchisors: Bennigans and EarthFruits Yogurt, and Spanish sweets and food studio dinner: La Postreria. ‘Dynamic Hospitality’ is set to open for guests in the UAE, with eight locations spread between Dubai and Sharjah all scheduled to be inaugurated by the end of 2012.
“Our AED200 million investment marks our debut into the industry. In short, we aim at providing a different experience to our guests, in terms of quality of food, value for money and the overall casual-dining experience,” concluded Al Aroud.