Philippine boutique property developer Keyland Corporation recently made its debut in the hospitality sector with the opening of the Alino New Manila.
This new property is a four-star, 20-storey lifestyle hotel along E. Rodriguez Sr. Avenue in Quezon City and is the first for Keyland’s Alino Hotels brand.
As such, it is switching things up in a portfolio long associated with residential and office projects.
The name Alino is drawn from the phrase Alagang Filipino (Filipino care) and underscores the brand’s commitment to genuine, authentic Filipino care.
At its heart is the value of malasakit (compassion), the uniquely Filipino way of taking away another person’s burden.
By observing this Filipino value in travel and hospitality, Alino Hotels aims to ease the stresses of travel, offer reassurance, and deliver comfort that feels both sincere and personal.
Where growth matters
General manager Lady May Elegado, a hotelier with more than two decades of local and international experience, leads the operations at Alino New Manila.
Her appointment reflects Keyland’s commitment to delivering a service culture defined by malasakit which differentiates the Alino Hotels brand in a competitive hospitality market.
Likewise, Alino New Manila signals the start of Keyland Corporation’s broader strategy to diversify into hospitality and lifestyle-driven developments.
It embodies Keyland’s vision of offering accessible, authentic, and thoughtfully designed hospitality which reflects on the Alino Hotels brand promise of Care in Every Detail, while also positioning it within the evolving hotel and lifestyle sector in Metro Manila.
Alongside this, Alino Hotels is also committed to develop and nurture its people as it aims to be a stepping stone for staff to grow their skills and build strong careers in the hospitality industry.
By setting international standards locally, Alino New Manila gives its team the foundation to excel with the vision of bringing Filipino talent onto the global stage.
Convenience, comfort, and chic
Located across St. Luke’s Medical Center, Alino New Manila is within a district that bridges heritage and modernity.
New Manila, known historically for its large post war ancestral estates and film studios is now emerging as a growth corridor with strong connectivity to Ortigas, Makati, Bonifacio Global City, and beyond via the Skyway.
Because of the location of Alino New Manila, it is able to serve diverse demand drivers such as medical tourism, visiting families, young professionals, business travelers, and long staying guests.
The hotel features 128 rooms across a range of categories, including Essential Twin, Deluxe Twin, Deluxe Queen, Premier Queen, Junior Suite, Deluxe Suite, and a Premier Suite. Standard in-room provisions include high-speed WiFi, 55-inch TV, coffee and tea setups, microwave, and electronic safe.
A dedicated Healthcare Room with a Hepa Air purifier and hospital-grade cleaning solutions to accommodate families of patients at St. Luke’s who require a more sanitized environment.
Additional amenities include a laundrette, outdoor pool, gym, and flexible function rooms.
Guests can enjoy dining at Kutchara, Alino New Manila’s all-day dining Filipino restaurant led by executive chef Rexsan Abarquez.
Kutchara celebrates local cuisine while giving it a fresh, contemporary touch.
The menu highlights classics such as Kinilaw na Tanigue cured in suka sa niyog and calamansi, to Kansi at Baka, an Ilonggo beef shank broth with the tang of batwan fruit, to Whole Inasal na Manok marinated in calamansi and lemongrass.
Each dish is prepared with care and designed to tell the evolving story of Filipino food.
