New UK search data from online data provider SEMrush found that the Dutch capital has beaten the likes of New York, Barcelona, Paris and Dubai, to claim the top spot on the list of total searches for flights and hotels in cities around the world.
Of all the cities in all the world, it appears that Amsterdam has captured the hearts of most Brits – that is if they’re looking to book a flight or hotel online.
Whilst Paris retained its spot as the most-searched city to travel to by train, searches for Amsterdam in this category doubled in the past year with the Eurostar beginning its service to the city from April 2018.
The French capital managed to maintain a clear lead ahead of its Dutch rival in the list of the most-searched cities for weekend breaks. Paris topped the list once again, followed by Amsterdam and New York. It is interesting to see the Big Apple outnumbered European cities including Rome, Dublin and Barcelona by a significant margin, .
For the second year running, Mexico claimed the top spot in the list of most searched all-inclusive destinations from the UK. Second-placed Dubai showed a little growth this year, maintaining its lead over third-placed Benidorm. Cancun and Amsterdam completed the top five, with Barcelona once again relegated to sixth place. Goa, Abu Dhabi, Marrakech and Antalya finish the top 10.
“Eurostar now offering services between London and the Dutch capital”
Olga Andrienko, head of global marketing at SEMrush, commented: “Amsterdam has long been a favourite destination for Brits and it is interesting to see this quantified through online search data. It is enlightening to see how the search volumes for Amsterdam and Paris have changed year-on-year, especially in light of the Eurostar now offering services between London and the Dutch capital.