The travel experience in the Asia Pacific region is increasingly driven by artificial intelligence (AI), with 70% of travellers utilising AI throughout their journeys, according to RateGain. This trend spans from trip planning to booking and in-stay interactions. However, the hotel industry is struggling to match these digital expectations, with operational capabilities lagging behind.

RateGain's Executive Vice President for Asia Pacific, Middle East, and Africa, Anurag Jain, highlighted the growing gap between consumer adoption of AI and hotel operations. Despite the widespread use of digital tools, many hotels are hindered by fragmented systems and disconnected data environments, leading to manual decision-making processes. This inefficiency results in up to 50% of revenue opportunities being lost due to a lack of automation.

Marketing and revenue management teams are particularly affected, with 70% struggling to demonstrate return on ad spend, and 80% spending significant time on tasks that could be automated. Jain emphasised RateGain's commitment to helping hotels become more discoverable and improve direct channel performance through an AI-first approach.

RateGain argues that successful hotels are those embedding AI across the entire guest journey, rather than relying on standalone tools. Early adopters of AI-driven commercial models have seen significant performance gains, including a 100% increase in demand through intent-based marketing and a 300% growth in ancillary revenue via AI-driven concierge solutions.

As the travel industry continues to evolve, hotels that integrate AI effectively are poised to outperform their competitors by simplifying operations and enhancing guest experiences

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.