Atlantis Resorts has pledged 20,000 meals worth AED 225,000 (USD 61256.90) as part of ‘10 Million Meals’, the nation’s biggest community campaign to provide meals or food parcels to support vulnerable individuals and families in the UAE. This has illuminated 20,000 lights on Burj Khalifa which is supporting the campaign as the ‘World’s Tallest Donation Box’.
The ‘World’s Tallest Donation Box’ enables companies, entities and the public to purchase lights on Burj Khalifa, for as little as AED 10 (USD 2.72) each, to collectively donate 1.2 million meals or food parcels.
Timothy Kelly, executive vice president and managing director of Atlantis Dubai said: “The holy month of Ramadan is a period of spiritual reflection and a time to demonstrate selflessness and unity. Through this noble campaign we can help to assist disadvantaged people across the UAE. COVID-19 has affected each and every one of us – some more so than others – and we all need to reveal our true values of humanity.”