Atout France launches “Be There! Do That!” campaign
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Atout France has launched “Be There! Do That!” campaign in India.
The new promotional campaign focuses on novel experiences in France was launched at the French Ambassador’s Residence in New Delhi. The evening also the launch of a new travel company, French Touch Travel specializing in bespoke experiences to France and Europe. The launch of the campaign and the new travel company saw invited guests being treated with a unique celebration of the 5 primary senses with the evening unveiling a different facet of the popular Rhone Alpes region corresponding to each one of the senses.
Catherine Oden, Director for Atout France in India said, “The evening was an amalgamation of novel experiences falling perfectly in line with our concept of promoting unique experiences in France through “Be There! Do That!”. After tonight, I am hopeful that our guests and eventually the Indian visitor is motivated to plan an experiential “Be There! Do That”.
Alexandre Le Beuan, Director for French Touch Travel commented,” We were very happy to launch our new brand at the French Residence; our guests were already in France! Our intention is to share new imaginative travel ideas, attention to detail and exceptional levels of luxury with our guests. Our
expertise in France and Europe and the time we will take to listen to our guests’ wishes, will allow
us to design tailor made, authentic and unforgettable experiences.”