The invitation-only event will provide an easy platform for uniting a wide range of key suppliers from Africa with the most relevant, active buyers from the UK and across Europe.
The B2B show will match key European buyers with handpicked exhibitors and offers a full programme of seminars, awards, media spots and evening events. The show is the only event of its format in the UK catering for Africa and looks set to overtake last year’s attendance.
“A diverse cross section of quality exhibitors”
Chris Mears, CEO of Atta states: “I’m delighted that we can host this joyful celebration of the continent and remain commercially relevant to all its participants whether they are Atta or non-Atta members operating services within Africa. We look forward to welcoming a diverse cross-section of quality exhibitors, from both mainstream and luxury sectors.”
“A compelling show platform where products really resonate with delegates”
Byron Shirto, event director, said: “Our dedicated Africa show is committed to being mindful to what suppliers, sponsors and buyers all need. The feedback from our debut last year is testament that our ‘reimagined’ tradeshow for Africa was something that the industry was waiting for. Being able to provide a compelling show platform where products really resonate with delegates is a privilege.”
Exhibitor registration is now on a waiting list basis only, having sold out at the end of February 2019. Exhibitors include tourist boards, airlines, hotels, destination management companies and other tourism-related product from over 18 African countries. Buyer registration is currently open with tour operators, travel agents and media invited to register before 22 April 2019, when registration will close for buyers.
