British women have significantly increased their tourism spending in Europe, with Austria experiencing a remarkable 106% rise in just 12 months, according to a study by Solo Female Travellers. The average spend per trip by British women in Austria jumped from £243 to £500, marking the fastest-growing female travel market in Europe.
The study, which analysed 27 European destinations, revealed that 19 out of 23 tracked markets saw an increase in female spending per visit year-on-year. Notable increases include Belgium at 54%, Hungary at 32%, and Germany at 26%. In Greece, women now account for 51% of the tourism spend, whilst in Czechia, they outspend men by 10%, with an average spend of £722 compared to £659 for men.
Women also dominate tourism revenue in Lithuania, controlling 50.27% of the market. In Denmark, female travellers spend an average of £952 per trip, highlighting their significant contribution to the tourism sector.
The findings underscore the growing influence of female travellers in the European tourism industry. Sarah Zane, Communication Manager at Solo Female Travellers, noted, "British women's tourism spending in Austria surged 106% in just 12 months, making it the fastest-growing female travel market in Europe."
As female travellers continue to drive tourism spending, destinations may increasingly tailor their offerings to cater to this influential demographic, potentially reshaping the European travel landscape
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
