BW Premier Collection sets the stage for Asian debut

Scheduled to open in Q2 2020

Bluphere, BW Premier Collection

Best Western Hotels & Resorts has signed for the first newly-built BW Premier Collection hotel in Asia — Bluphere, BW Premier Collection by Best Western.

Strategically located in Na Jomtien, the beachfront resort is a few minutes from downtown Pattaya and 1.5 hour’s drive from Bangkok. It will offer 195 contemporary rooms and a variety of facilities including a rooftop swimming pool with views of the east coast of the Gulf of Thailand.

“A significant milestone in our development strategy”

Olivier Berrivin, Best Western’s managing director of International Operations – Asia, commented: “The signing of a PSA for Bluphere, BW Premier Collection by Best Western represents a significant milestone in our development strategy. At Best Western, we are striving to create an exceptional portfolio of hotels and resorts all across Asia, and we believe that the best way to achieve the highest standards of hospitality is through full management contract.”

Bluphere, BW Premier Collection by Best Western is scheduled to open in Q2 2020. The full management contract was signed together with Habitat Group, a property-for-investment developer on 13 June. Furthermore, the two groups are working on another upscale property, also set for 2020, Best Western Premier Bayphere Pattaya. The new properties are part of Best Western’s expansion strategy in Asia.

Ron Pohl, SVP and COO at Best Western Hotels & Resorts, said: “As a company, we are currently undertaking the most exciting period of expansion in our rich 72-year history…”

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